ITAP Exhibition will be held again

08 Nov 2021 | BY YUDO DAHONO

Along with the recovery of various countries from the pandemic, strengthening industrial resilience remains the key to building a better world during the Covid-19 endemic period. This is the theme of the 4th “Industrial Transformation ASIA-PACIFIC (ITAP)” exhibition which will be held again from 22 to 24 November 2021 in a hybrid format to maximize regional reach and encourage engagement in manufacturing and related industries.

Industry 4.0 is an important part of regional industrial resilience. The two main pillars of ITAP 2021 are human resources and empowering technology. These two things are the key to building the resilience and continuity of a world that is resistant to Covid-19 .

“Covid-19 is still a big problem for manufacturing companies that carry out physical production and field activities. Technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) can help mitigate this problem by enabling manufacturers to work safely, reducing risk of exposure while increasing productivity," Chua Wee Phong, Chief Executive (Markets), Constellar Holdings, as the exhibition organizer.

"We invite companies to take this opportunity to evaluate their business processes, improve the skills of their workers and equip them with the right skills to optimize the use of technology. ITAP has always been the industry platform in the region to explore innovative solutions, expand partnership networks and build an arsenal of tools. them for capacity development,” he added.

“Digitation, sustainability and an effective supply chain are the keys to production competitiveness. The pandemic clearly shows how quickly the production process can be challenged. The implementation and expansion of sustainable production in Industry 4.0 is becoming an increasingly important component in production development. The Asia Pacific region is rapidly developing into a hub for technology companies related to Industry 4.0. ITAP provides the opportunity to meet directly with these companies, experience technological innovation and establish business partnerships,” said Dr. Jochen Köckler, Chief Executive, Deutsche Messe, ITAP international partner.

This year's focus on human resources and technology is the result of in-depth observations of neighboring countries such as Indonesia, Malaysia, Thailand, and Vietnam, which have strong sentiments around labor challenges posed by social distancing protocols.

“This situation will continue and create a new normal where companies have to adjust their work patterns and production processes. This will be the driving force of Industry 4.0 and we need to develop systematically across all dimensions to create a sustainable ecosystem,” said Siriwat Waiyanit, Vice Chair (Manufacturing Automation and Robot Center) Thai-German Institute, an ITAP support trade organization in Thailand that focuses on transfer of advanced manufacturing technology to Thai industry.

“Once Malaysia recovers from the pandemic, it is important for the industry to adopt Industry 4.0 technology more than ever before to enable business and sectoral recovery, for the socio-economic development of society and the nation, and achieve a more resilient and sustainable economy,” said Jaffri Ibrahim, CEO of CREST Malaysia.

CREST stands for Collaborative Research in Engineering, Science and Technology Center in Malaysia, which focuses on Research & Development, Talent Development and Commercialization of the E&E Industry to accelerate economic growth. CREST collaborates with the government, industry players, and various universities throughout Malaysia to develop Industry 4.0 technologies, such as Virtual Manufacturing Flow and Predictive Maintenance with Augmented Reality, and others.

Indonesia at the ITAP

The Covid-19 pandemic situation last year did not dampen the enthusiasm of countries in the Southeast Asia region to attend the Industrial Transformation Asia-Pacific (ITAP) 2020 exhibition. ITAP 2020, which was held for three days and packaged in a hybrid manner, managed to bring in more than 5000 visitors of which 40% the visitors are the decision makers of the company.

With the slowing spread of Covid-19, ITAP 2021 will be attended by more participants and is predicted to be attended by more visitors. This year more than 100 exhibitors in 8 pavilions will be present to physically showcase their latest products. A number of big names will return, including Siemens, Bosch, SAP, Trumpf, EOS, Dehn, Delta, Microsoft, TUV SUD, Beckhoff, Honeywell, Glee Trees, ABB, Fraunhofer, Rockwell, and others.

Constellar targets more than 15,000 visitors to attend this year's exhibition. "Last year, the number of digital visitors from Indonesia was ranked second, reaching 8% of the total visitors. This year, with the opening of the Indonesian pavilion by the Indonesian Ministry of Industry at the ITAP 2021 physical exhibition at the Singapore EXPO, we will invite more and more high-ranking Indonesian companies to be physically present at ITAP 2021," concluded Chua Wee Phong, Chief Executive (Markets), Constellar Holdings.

 - END -


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