Official Announcement

Forging Ahead with Industry 4.0 in the New Normal

3rd Edition of Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE event goes virtual this October to better support Asia’s manufacturing industries’ I4.0 needs in the new normal

Three-day live virtual event and physical bolt-on activities will be delivered on a dedicated platform powered by AI recommendation engine, enabling personalized digital learning journeys with bite-size content and facilitating deeper community engagement and collaboration

Singapore, 24 August 2020 – Helping manufacturers build a position of strength to operate in a COVID-safe world remains mission critical for this year’s Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE EVENT (ITAP) from 20 to 22 October.

The event, in its 3rd edition, comes at a time when business transformation is pivotal to survival, scalability and sustainability.  The COVID-19 situation has brought tremendous disruption to all industries and economies, forcing manufacturers and businesses to rethink their business strategies, relook business operations, recalibrate their resources and reskill their workforce. There has never been a more urgent need for a deeper understanding and adoption of Industry 4.0 (I4.0) solutions to emerge stronger in a post COVID-19 world.

Going digital-first for expanded outreach and growth opportunities 

Amidst global travel and border restrictions, ITAP 2020 is poised to stage a first hybrid edition yet as it goes virtual with a custom-built interactive platform and physical bolt-on activities to optimise engagement and knowledge transfer opportunities beyond physical event barriers of time, language and geography. With ‘Forging Ahead with Industry 4.0 In the New Normal’ as the driving theme, ITAP 2020 devises innovative ways in the virtual space for stakeholders to continue to explore I4.0 solutions to aid and complement business operations.

“Business survivability and transformation are the two biggest challenges our customers in the manufacturing industry are now facing. More than just about increasing productivity, it is about finding new opportunities to urgently accelerate and support their agility and responsiveness,” said Mr Aloysius Arlando, CEO SingEx Holdings Pte Ltd, who co-organises ITAP. “In these trying times, establishing a hybrid platform will allow the community to easily collaborate on feasible solutions, optimise engagement and knowledge transfer, and find new growth opportunities.” 

Dr. Jochen Köckler, Chairman of the Managing Board, Deutsche Messe AG, international partner for ITAP 2020, echoed the increasing importance of trade events in facilitating networking opportunities and knowledge sharing for the global community via the digital space today. “ITAP has always stood for innovation, inspiration and inclusivity,” said Dr Köckler. “Going virtual provides the ideal platform for our community to be inspired by and learn about the latest products, collaborate on solutions, and connect with experts from around the world. It is also an important step towards paving the new normal for trade events when borders safely reopen.”

Heeding the call for bite-sized learning

This will not be the ITAP community’s first experience with virtual engagement sessions this year. Since May, SingEx Exhibitions has held regular virtual sessions under the ITAP Connect series, comprising interactive web engagement sessions to enable the community to continue interacting despite not being able to meet in person, as well as share case studies and learnings across borders with solution providers, domain experts and one another.

The series was created to respond to customers’ evolving needs. With the pandemic having accelerated the manufacturing industries’ urgency to learn about and adopt Industry 4.0 solutions, a significant majority also expressed keen interest in digital and bite-sized activities to build their knowledge on how to apply Industry 4.0. The ongoing series began in May and has had five sessions to date ranging from the implications of 3D printing in healthcare and other sectors, to a deep dive on supply chain disruptions and how companies are adjusting to the new climate. To date more than 2,600 participants from the Asia-Pacific region have attended these sessions.

The sessions will also continue in the lead up to the main engagement from 20 to 22 October, when all learning and networking engagements will then be hosted on a dedicated virtual interactive platform. Registered participants will gain access to round-the-clock content on this platform with personalised recommendations of solutions and products, targeted networking and lead generation opportunities. The platform will also provide companies with a one-stop portal to showcase their solutions and conduct demonstrations for their products and services fashioned in the spirit of ITAP’s signature Learning Journey Approach and thematic zones - Gateway to I4.0, Robotics Experimental Experience Zone, the Collaboration Lab, as well as the Digital Sandbox. These will be complemented by physical bolt-on activities at specific locations with safety measures put in place to provide first-hand access to latest innovations, as well as maximize showcasing and networking opportunities for industry stakeholders in Singapore.

“ITAP’s mission has always been about creating opportunities for manufacturing communities to gather, explore and adopt advanced technologies that help them increase their business productivity,” said Mr Arlando. “This year, amidst a challenging operating environment, we have curated a programme to expand those opportunities significantly with a global outreach, as well as created a differentiated and immersive experience that will redefine community sharing, learning, networking and collaboration.”

Mr Lawrence Pek, Secretary-General and Advisor for Singapore Manufacturing Federation (SMF), said: “ITAP 2020 can help Singapore companies and our SMF members to network, learn and collaborate with their counterparts, both local and global by virtual and physical means, in addition to finding and securing new markets and partners for their products and services. It is an ideal and important platform for Singapore companies to showcase their innovations and technologies as it is likely to be the only likely hybridised exhibition, employing possibly virtual and physical means with a strong Industry 4.0 focus to be staged globally in the current year owing to the Covid-19 saga. We look forward for ITAP 2020 to provide Singapore companies, many of which have developed specialised solutions and technologies to address the challenges posed by Covid-19, to share and showcase their solutions and case studies to the industries regionally and globally.” SMF is part of the International Advisory Committee for ITAP and a key supporting organisation.

Pre-registration to participate in the digital event begins today.

More updates on ITAP 2020’s content and programming will be shared at a later date. For more information on ITAP and the ITAP Connect web engagement sessions, please visit ITAP ACADEMY: CONNECT SERIES page

For media enquiries and interview requests, please contact:

Carine Lin
Content & Communications
SingEx Holdings Pte Ltd
Mobile: +65 9336 3746

Pauline Wee
Content & Communications
SingEx Holdings Pte Ltd
Mobile: +65 8858 7854

About Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE Event
Organised by SingEx Exhibitions with international partner Deutsche Messe, Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE Event (ITAP) is Asia Pacific’s go-to platform for companies and governments looking to start, scale and sustain their adoption of Industry 4.0 (I4.0) processes and solutions across industries and sectors. ITAP offers comprehensive content-rich learning avenues and themed activity zones for companies at various stages of business transformation to explore, collaborate and co-create solutions to future-proof their businesses. Cohesively, ITAP brings together a self-contained ecosystem and helps build a professional community for end-to-end engagements among I4.0 practitioners, technology & solution providers, industrial companies, component manufacturers, software companies, manufacturing solutions suppliers, service companies & consultancies and start-ups. For more information, please visit the official ITAP website.

About SingEx Exhibitions
SingEx Exhibitions is a subsidiary of SingEx Holdings which is wholly owned by Temasek Holdings, one of Singapore’s largest investment holding companies. The company harnesses insights and its strategic networks to organise and manage a series of marquee trade exhibitions and conferences in various sectors such as Industrial Transformation; Innovation and Technology; and Sustainability. These events aim to connect businesses in Asia with a reach to the global markets, facilitating business matching for new opportunities and to be a knowledge sharing platform. Headliners include Singapore FinTech Festival, the world’s largest of its kind, and Industrial Transformation ASIA-PACIFIC, Asia Pacific’s leading trade event for Industry 4.0. Headquartered in Singapore, SingEx Exhibitions has a regional presence in key Asia markets, with offices in China, India and Indonesia. For more information, please visit

HANNOVER MESSE – Home of Industrial Pioneers
HANNOVER MESSE is the world’s leading trade show for industrial technology. With the lead theme Industrial Transformation, it spotlights all of the latest trends in industry, including Industry 4.0, artificial intelligence, 5G and smart logistics.  HANNOVER MESSE expanded its portfolio this year with the premier of its first digital event, HANNOVER MESSE Digital Days, which staged from 14 to 15 July.

About Deutsche Messe AG
As one of the world’s foremost organizers of capital goods trade fairs, Deutsche Messe (Hannover, Germany) stages a rich array of events at venues in Germany and around the globe. With 2018 revenue of 310 million euros, Deutsche Messe ranks among Germany’s top five tradeshow producers. The company’s portfolio features such world-class events as (in alphabetical order): didacta (education), DOMOTEX (carpets and other floor coverings), HANNOVER MESSE (industrial technology), INTERSCHUTZ (fire prevention, disaster relief and safety & security), LABVOLUTION (lab technology) and LIGNA (woodworking and wood processing tools, equipment and machinery). Deutsche Messe also stages trade fairs at other German venues, for example parts2clean (industrial parts cleaning) and SurfaceTechnology (surface treatment). The company also regularly hosts a number of internationally renowned events by third parties, among which are AGRITECHNICA (agricultural machinery) and EuroTier (animal production), both of which are staged by the German Agricultural Society (DLG), EMO (machine tools; staged by the German Machine Tool Builders’ Association, VDW), EuroBLECH (sheet metal working; staged by MackBrooks) and IAA Commercial Vehicles (transport, logistics and mobility; staged by the German Association of the Automotive Industry, VDA). Deutsche Messe’s portfolio also includes trade fairs in Australia, Canada, China, Indonesia, Italy, Mexico, Russia, Singapore, Thailand, Turkey and the USA. Among the sectors addressed at these overseas events are Automotive, ICT & Digital Business, Manufacturing & Processing Industries, Energy & Logistics and Metal Processing. With more than 1,200 employees and a network of 56 sales partners, Deutsche Messe is present in about 100 countries.