Human Resources and Technology are key to strengthen Industry Resilience

08 Nov 2021 | BY KORMEN BARUS

Along with the recovery of various countries from the pandemic, strengthening industrial resilience remains the key to building a better world during the COVID-19 endemic period. This is the theme of the 4th “Industrial Transformation ASIA-PACIFIC (ITAP)” exhibition which will be held again from 22 to 24 November 2021 in a hybrid format to maximize regional reach and encourage engagement in manufacturing and related industries.

Industry 4.0 as an important part of regional industrial resilience

The two main pillars of ITAP 2021 are Human Resources and Empowering Technology. These two things are the key to building resilience and sustainability in a world that is resistant to COVID.

“COVID-19 is still a big problem for manufacturing companies that carry out physical production and field activities. Technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) can help mitigate this problem by enabling manufacturers to work safely, reducing risk of exposure while increasing productivity. We invite companies to take this opportunity to evaluate their business processes, improve the skills of their workers and equip them with the right skills to optimize the use of technology. ITAP has always been the industry platform in the region to explore innovative solutions, expand partnership networks and build their arsenal of tools for capability development,” said Chua Wee Phong, Chief Executive (Markets),

“Digitation, sustainability and an effective supply chain are the keys to production competitiveness. The pandemic clearly shows how quickly the production process can be challenged. The implementation and expansion of sustainable production in Industry 4.0 is becoming an increasingly important component in production development. The Asia Pacific region is rapidly developing into a hub for technology companies related to Industry 4.0. ITAP provides the opportunity to meet directly with these companies, experience technological innovation and establish business partnerships,” said Dr. Jochen Köckler, Chief Executive, Deutsche Messe, ITAP international partner.

This year's focus on Human Resources and Technology is the result of in-depth observations of neighboring countries such as Indonesia, Malaysia, Thailand, and Vietnam, which have strong sentiments around labor challenges posed by social distancing protocols. “This situation will continue and create a new normal where companies must adjust their work patterns and production processes.

This will be the driving force of Industry 4.0 and we need to develop systematically across all dimensions to create a sustainable ecosystem,” said Siriwat Waiyanit, Vice Chair (Manufacturing Automation and Robot Center) Thai-German Institute, an ITAP support trade organization in Thailand that focuses on transfer of advanced manufacturing technology to Thai industry.

Jaffri Ibrahim, CEO of CREST Malaysia added, "Once Malaysia recovers from the pandemic, it is important for the industry to adopt Industry 4.0 technologies more than ever to enable business and sectoral recovery, for the socio-economic development of the people and nation, and achieve a more resilient and sustainable economy." CREST stands for Collaborative Research in Engineering, Science and Technology Center in Malaysia, which focuses on Research & Development,

Talent Development, and Commercialization of the E&E Industry to accelerate economic growth. CREST collaborates with the government, industry players, and various universities throughout Malaysia to develop Industry 4.0 technologies, such as Virtual Manufacturing Flow and Predictive Maintenance with Augmented Reality, etc.

Achieve cross-industry synergies for productivity and efficiency

COVID-19 shows how industries are interconnected, and that a healthy and resilient ecosystem benefits all. To encourage synergy between related industrial sectors, ITAP 2021 will be held in conjunction with supply chain exhibitions namely LogiSYM 2021 and CARGONOW 2021 which will be held for the first time.

The LogiSYM 2021 seminar, which will be held during the exhibition, will open up opportunities to share knowledge, develop capabilities and opportunities in Smart Logistics and Supply Chain Management Solutions. Meanwhile, CARGONOW 2021 will feature cutting-edge logistics technology and innovation. The two events will draw attention to four areas: Additive Manufacturing, Digital Factory, Industrial Automation and Intra-Logistics.

Inspiring companies in Industry 4.0

ITAP's mission is to assist local and regional businesses at various stages of adoption to initiate, scale and continue their Industry 4.0 transformation. At a time when COVID-19 could disrupt this transformation with unprecedented problems, ITAP 2021 aims to inspire participants to stay on track by using a customer-centric approach to showcase Industry 4.0 solutions. As with previous editions, participants will gain access to a network of local and regional industry experts and business partners, to explore collaboration opportunities.

ITAP 2021 will also hold the Industrial Transformation Forum, Future of Manufacturing Summit, and the Standards Forum. Industry leaders will present and lead lively discussions on capability and resilience development; the latest discoveries in manufacturing technology; development of key industries; regional strategic development; and regional state government initiatives regarding Industry 4.0. ITAP-specific events such as Industry 4.0 Experiential Zone, digital sandboxes, and one-on-one business matching will present opportunities for participants to connect, and find and/or showcase innovative and practical solutions.

The conference will be held online while the exhibition will be held offline at Singapore EXPO & MAX Atria, with due observance of health protocols. ITAP 2021 is a MICE event with participants who have received complete vaccinations. The organizing committee works closely with the Singapore Tourism Board (STB), Singapore EXPO and relevant authorities to ensure the health and safety of exhibitors.

Poh Chi Chuan, Executive Director, Exhibitions and Conferences, Singapore Tourism Board said, “ITAP 2021 is a critical platform for industry transformation, providing a valuable opportunity and an opportune time to catalyze learning, growth and recovery as we move towards resilience to COVID. Singapore will continue to host MICE events in a safe, trusted and innovative way. We welcome delegates to a safe and successful 2021 ITAP exhibition in Singapore.”

Details regarding the exhibition and the latest developments regarding the implementation of ITAP 2021 will be presented later. For registration and further information, please visit the official website of ITAP 2021 at

Indonesia at the ITAP

The Covid-19 pandemic situation last year did not dampen the enthusiasm of countries in the Southeast Asia region to attend the Industrial Transformation Asia-Pacific (ITAP) 2020 exhibition. ITAP 2020, which was held for three days and packaged in a hybrid manner, managed to bring in more than 5000 visitors of which 40% the visitors are the decision makers of the company.

With the slowing spread of Covid-19, ITAP 2021 will be attended by more participants and is predicted to be attended by more visitors. This year more than 100 exhibitors in 8 pavilions will be present to physically showcase their latest products. A number of big names will return, including Siemens, BOSCH, SAP, TRUMPF, EOS, DEHN, Delta, Microsoft, TUV SUD, Beckhoff, Honeywell, Glee Trees, ABB, Fraunhofer, Rockwell, etc.

Constellar targets more than 15,000 visitors to attend this year's exhibition. "Last year, the number of digital visitors from Indonesia was ranked second, reaching 8% of the total visitors. This year, with the opening of the Indonesian pavilion by the Indonesian Ministry of Industry at the ITAP 2021 physical exhibition at the Singapore EXPO, we will invite more and more high-ranking Indonesian companies to be physically present at ITAP 2021," concluded Chua Wee Phong, Chief Executive (Markets), Constellar Holdings.

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